Product Life Cycle (Due 2-13-2009)

Product Life Cycle:

Use the graph below to write out the life cycle of 10 ingredients found in your food product. You can use the wrapping or packaging.

What is the point? There are many and I am sure you can come up with more than a few of your own. A few we would like you to think about are as follows: How have your food choices have an impact on your health and the health of the environment? Where does our waste end up? Waste can be defined many different ways – the ingredients that are actually in the food we eat or the materials in the packaging. Just because you buy a food product in a store, it is not necessarily safe or healthy. It is up to consumer to learn about the products they consume.

Reflection Questions for your lab book:

1. Did you realize anything after doing the product life cycel?

2. Name one specific change you can make to your diet or daily habits?

Ingredients/Materials

Where does it end up?

Does it become something else?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Media Literacy Lessons: Alcohol Industry Marketing Techniques, Research and Awareness. Part 1(Due 2-17)

“The goal of the alcohol-specific media literacy intervention is to equip youth with heightened awareness and critical analysis skills in the face of alcohol media messaging. Research has indicated that increased critical awareness of alcohol industry intentions and strategies foster elevated resistance to marketers’ messages. Further, alcohol-specific media literacy interventions have demonstrated to decrease ‘expectancies’ of positive consequences from drinking alcohol and influence decision making around alcohol use.” –Maria Porter

Today we worked with Maria Porter. Maria Porter has a graduate degree in public health and is researching the efficiency of a classroom-based alcohol media literacy curriculum.

 Take Home Quiz                                                            Due Tuesday February 10th 2009

(please write the following questions and your answers in your lab book).

  1. Where can you find Ms. Porter if you need to talk with her?
  2. Using a description provided by a college catalogue, write a brief description of what a public health degree focuses on. Many colleges have descriptions of public health degrees in their catalogue on the web.
  3. What do you think the term “expectancies” refers to? Think of the lessons Maria brought to us.
  4. What are the critical analysis skills Maria introduced to us?
  5. What is meant by “media literacy intervention?”
  6. How can we use our increased understanding of marketing to promote healthy eating and a more active lifestyle?

Collin P. Quock M.D., F.A.H.A and Donna Lew from the American Heart Association visit GHA

Today we had the pleasure of meeting Dr. Quock and Donna Lew from the American Heart Association. Dr. Quock talked with our GHA classes about the American Heart Association, heart anatomy, heart diseases and risk factors. I particularly appreciated how Dr. Quock’s talk included information about his career and cultural sensitivity. The American Heart Association’s mission reminded me of our guest speaker on traditional Chinese medicine. It seems the emphasis is on maintaining health or health prevention.  Dr. Quock mentioned The Framingham study that found, “When the blood pressure is over 140/90 mmHg, the risk of death from cardiovascular disease is more than two times greater than a blood pressure of 120/80 or less.” Each year our senior class learns how to take a blood pressure. Each year we find at least three students with blood pressure well over 120/80. It is time to watch our health.

H.C.E.&I. Special Project Intro

This year we will put together a special project designed to promote healthy eating choices and a more active lifestyle for your peers. You will be supported by Kristia, our ESLI teacher, Donna Lew, from the American Heart Association, guest Nutritionists from UC Berkeley, guest lecturers, Andrew, our Student Support Coordinator, and of course Mr. O’Brien and myself. The end product, or the “campaign” will be determined later in the semester as we learn more about the importance of healthy eating and staying active. I was pleased to learn that all of you have already studied modern marketing techniques in your english class with Mr. O’Brien. I find myself catching up to your knowledge. I will need your help to make the concepts you learned in Mr. O’Brien’s class clear.

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