Market Research

HERSHEY’S CASE STUDY

HELPFUL LINKS FOR MARKET RESEARCH
Better Business Bureau (BBB)
-A is a resource information on businesses.

BizStats
-A free online source for small business statistics.

Business Insider
-provide news on industries, product, and markets

ZipSkinny
- Census data by zip code

Economic Census
-Another useful site is the Census Bureau, with its population clocks and economic analyses, both for the United States and internationally.

U.S. Patent Office
-Find out if your idea has been copyrighted. Patent searches are now easier with online searching through the US Patent Bibliographic database. Patents can be searched by years, keywords, or numbers. The abstracts can be viewed and full patents ordered online for a modest fee.

Google Trends
-Lets you compare the world’s interest in your chosen niche markets. You may enter up to five topics and see how often they’ve been searched for on Google over time. It also displays how frequently your topics have appeared in Google News stories, and which geographic regions have searched for them most often.

Google’s Insights for Search
-Lets you compare search volume patterns across specific regions, categories, time frames and properties.

Yahoo’s Buzz Index
-Focuses on the entertainment industry, providing their most popular searches on a daily basis for actors, movies, music, sports, TV and video games.

comScore Networks
-Provides insight into consumer behavior and attitudes by compiling reports based on a global cross-section of more than 2 million consumers who have given comScore explicit permission to capture their browsing and transaction behavior, including online and offline purchasing.

Jupiter Research
-Provides research, analysis and advice to help guide technology vendors and service providers on market opportunity. Guest access is available, however, to quickly gain access to salient sections of recent Jupiter Research reports, try Googling “jupiter research ____” (_____) being the name of the topic you wish to study.

Amazon
-Best sites for doing market research. Search any of their departments and look for the: Bestsellers or Top Sellers, Hot New Releases, Most Gifted, Most Wished For, Movers & Shakers.

Google Adwords Keyword Tool
-A free tool that reports on search performance and seasonal trends on keywords and keyword phrases that you enter into the search box. Statistics show the relative amount of users searching for that keyword on Google.

WordTracker
-Shows you exactly what people are looking for online by showing you exactly which keywords and phrases they’re searching for. Wordtracker’s suggestions are based on over 330 million keywords and phrases that people have used over the previous 90 days.

Magazines.com
-Lists their 10 Top Titles on their homepage. Know what types of magazines people are reading to figure our customer profiles & interests.

eBay Pulse
-A daily snapshot of current trends, hot picks, and cool stuff on eBay, listing popular searches, largest stores and most watched items. You can use the drop-down menu to refine and filter the lists to show content for specific categories on eBay.

North American Industry Classification System (NAICS)
-Look up the NAICS code for your business/industry