Guidelines for “Create with Purpose” Video Projects

The Video Project must…

HAVE MEANING: It should address an issue or concern. Viewers should be informed, educated or made aware of something, or – best of all – motivated to action because of your video. This doesn’t mean you have to hit people over the head with a message, and it doesn’t mean your video needs to be deadly serious. EXAMPLE: “A Girl Like Me” informed and educated; I didn’t know that African-American girls felt unattractive because of their skin color or hair texture.

HAVE PASSION: The leader of the team should promote a topic that she/he feels passionate about. Other than making video what do you care about? EXAMPLE: Different students may be passionate about abandoned pets, or adding bike lanes to Polk Street, or preparing for a Robotics Competition.

USE ONLY COPYRIGHT-FREE MATERIAL: Do not choose topics that would require use of copyrighted music or images or video. You can make use of work from Creative Commons (with proper attribution). EXAMPLE: This is why local topics are usually preferable to international issues. If you need B-roll of the crisis in Syria, it will likely be someone else’s copyrighted photos or video.

BE LARGE ENOUGH: Is the plan for your video big enough to warrant having 3 or 4 students work for two months? EXAMPLE: You could videotape the Chinese New Year Parade and edit it in one or two weeks. How can you expand this project beyond just showing the parade?

PRESENT CHALLENGES: You can request interviews with school board members or members of the board of supervisors. Most people are friendly and open to being interviewed by a video crew of high school students, even if you approach strangers on the street.  You may feel intimidated doing things like this – that’s all the more reason to do it! Challenge yourself and grow!