Academy/Pathway Ad Campaigns

PART 1:

You have already designed three different ads for Media Arts Pathway with different typefaces, different designs, different filters, colors, layer styles — this is so you can offer the client three DIFFERENT CHOICES.

Each ad was 400px wide by 600px ht. Each saved as a JPG.

Hand in folder named 2lastnamepathways.

PART 2:

Mr. Machtay has provided feedback on your different choices of Media Arts ads. You will select one, or adapt one, and then use that as a model for an AD CAMPAIGN of six ads:

  • Media Arts Pathway
  • Computer Science Academy
  • Academy of Hospitality & Tourism
  • Health Academy
  • Environmental Science Pathway
  • Biotech Pathway

In an AD CAMPAIGN:

  • all the ads use the same typefaces
  • they have similar slogans
  • similar layouts and design elements
  • the same colors, filters, layer masks, and layer styles

The six ads together should clearly be one consistent ad campaign.

Due Friday, December 11